What is Google AdWords?
Google Adwords has been described as ‘the most elegantly designed paid advertising platform ever developed’. Whether or not you agree with this assessment, there’s no denying that any advertising platform free to exploit the world’s most powerful, influential search engine is capable of transforming your business’ fortunes.
AdWords is an advertising service by Google for businesses who are wishing to display they ads on Google search and its partner networks. AdWords allows companies to set a budget for advertising and only pay when people click the ads which is a standard ‘Pay Per Click’ (PPC) model of internet advertising, but based on target keywords and what web users are actively searching for.
Our Google AdWords Management Strategy.
Poorly targeted Pay-Per-Click campaigns are a sure fire way to waste lots of money. We’ll target the right people with impactful ads to drive highly relevant traffic and increase conversions.
First and foremost, to ensure a successful Google Adwords advertising campaign you need to choose the most effective and relevant keywords, that will drive the targeted visitors to the website. Our expert team will create and manage the campaign for your business in order to bring more traffic to your website and drive enquiries and new customers, while continually looking to improve your return on investment.
Our approach includes:
- Keyword research and segmentation
- Campaign Structure and Set up
- Creation of Ads and Landing pages
- Budget Management
- Bid Strategy & Management
- Campaign Analysis
- Continual Performance Optimization
- Testing Strategy and Campaign Refinement
We will be happy to consult you and explain how can we manage your PPC (pay-per-click) campaigns and how it will help your business. We believe that educated clients get the best value out of the services we offer, so contact us today to learn more about our services.