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Driving quality new leads and new buyers for Damac

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Client Background

DAMAC Properties has been sculpturing the Middle East’s luxury real estate market ever since 2002, delivering iconic residential, leisure and properties for sale in Dubai, across the full scope region and even beyond. It has presence in the UAE, Qatar, Oman, Saudi Arabia, Jordan, Lebanon and the United Kingdom. Notable properties to mention are DAMAC Hills, DAMAC Heights, DAMAC Towers, DAMAC Tower Nine Elms London, AKOYA, Dubai Business Bay, Ghalia, Project & Mina Al Sultan Qaboos. 

Let’s take a look at how Zoom Digital’s team of experts are dedicated to driving qualified visitors and acquiring new customers, as well as boosting revenues for DAMAC.

The Challenge

DAMAC is in the competitive Dubai real estate market. The company sells high-end residential properties and is up against stiff competition in the shape of Government as well as established privately-owned developers.

DAMAC wanted to position Dubai as a reliable and high-performing investment choice in the GCC as well as European countries, with a focus on high net-worth individuals (HNIs). Zoom Digital was tasked with executing performance marketing with focal objectives to scale relevant reach, create engagement and produce enquiries that convert to new buyers so that DAMAC can strengthen ROI from its marketing spend.

Our Role

We profiled DAMAC by creating informative landing pages, a well-formulated and creative campaign strategy, to promote Dubai and the UAE  as one of the strongest locations globally for property investment. Our best-in-the-market experts of account management, web development, branding and performance marketing created a carefully-engineered structure to ensure that the following objectives were accomplished with precision: 

  • Raise brand awareness
  • Drive reliable reach for DAMAC projects
  • Expand buyer prospect engagement
  • Generate relevant enquiries
  • Enhance conversions to sales
  • Increase revenue 
  • Strengthen ROI

We used an omni-channel approach to promote interest for DAMAC’s projects as well as its brand whilst demonstrating sensitivity to time when new project launches were released.

Result

  • 8,500+

    Leads delivered

  • 25+

    Projects targeted

  • 7.8%

    Conversion rate

  • 5.7%

    Reduction in CPL

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