Lead Generation & Sales Campaigns
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“85% of expert marketers claim that lead generation marketing is the most significant element in their marketing arsenal. Yet only 42% of business owners have a fully functioning plan in place.”
All businesses need customers to grow. To get those customers, companies need to market to potential customers first and gain their attention. This is where lead generation marketing strategy comes into play. A study by Marketo showed that companies with great lead generation practices achieved at least 133 percent much more revenue than enterprises that don’t have sound techniques in place.
Strategies we follow that generate high quality leads are:
- We differentiate between Inquiries and Leads.
- We put into Action a Lead Scoring System.
- We are end-to-end engaged in Lead Nurturing.
Our strong lead generation process revolves around:
- Lead acquisition – perfectly tracing out where target market lives on the web
- Nurturing existing leads – ensuring a vigorously positive customer experience
- Scoring each lead – deciding leads for top, middle and bottom of sales funnel
- Pass along leads to sales – pursue lead conversion into sale
- Evaluate lead generation process – Successful selling via constant analysis
What is Account-Based Marketing for Lead Generation?
“40 percent of companies using Account-Based Marketing plan to grow their efforts.”
Account-based marketing is a greatly productive strategy that targets specific companies with personalized campaigns, instead of targeting large groups as a whole. It is:
- The most effective for enterprise-level customers mainly due to the amount of effort and time involved.
- Demand marketing and sales team to work in best sync.
- Leverage’s automation to streamline steps in the entire process, such as lead generation full automation or even email follow-ups.
- Develops a personal winning relationship with decision-makers.
Benefits of Account-Based Marketing with Zoom Digital?
- Higher ROI up to 87 percent.
- Specific accounts targeted rather than broad key terms.
- Sales cycles shorter than 90 days.
- Building trust with customers by showing prospects you actually understand what they truly need.
Generate new accounts, track target accounts, and build lead lists based on potential buyer intent data intent with Zoom Digital. Contact Us